KUPU (PT Dalligent Solusi Indonesia) is the first AI-based recruitment platform in Indonesia. KUPU serves as a recruitment platform that acts as a seamless solution to connect businesses with qualified and efficient staff, ensuring a swift, precise, and hassle-free process to meet their staffing requirements. As part of Sinarmas Group, KUPU also upholds 6 core values, which are: 1. Integrity Act in accordance with the word/promise so that it can foster the trust of others. Integrity value is carried out with the principles of: Conscience, Walk the talk, and Honesty 2. Positive Attitude Demonstrate behavior that supports the creation of a respectful and conducive working environment. Positive attitude value is related to: Positive thinking, Respectful to others, Cooperation, and Positive working environment 3. Commitment Carry out work wholeheartedly to achieve the best result. Commitment value is related to principles of: work passion, try to be the best, and complete work thoroughly 4. Continuous Improvement Improve self-ability/capacity "work unit, and organization" continuously without limit to achieve the best result. Continuous improvement value is related to the principles: Accurate data, Concern about cost, and Superior process 5. Innovation Bring up ideas or create new products/working tools/working systems that can increase productivity and company growth. Innovation value is related to principles of: Comparison with the best, and New breakthrough 6. Loyalty Develop spirit for "understanding, realizing," and implementing corporate values as part of Sinar Mas Big Family. The loyalty values related to the principles of: Brotherhood, Pride, and Dedication