Tourism 365 is an ADNEC Group Company that looks after ADNEC’s interests in leisure tourism. It was established to position Abu Dhabi as the region’s foremost destination for tourism and act as the channel through which ADNEC’s tourism strategy, along with its strategic initiatives, will be developed and implemented. Tourism365 will pave the way for the growth of the travel and tourism industry in Abu Dhabi, with an objective to increase the overall number of visitors to the capital. Its mission is to create a sustainable, vibrant and financially attractive tourism sector in Abu Dhabi, through a diversified portfolio of businesses that promote tourism and are capable of facilitating the growth of the tourism industry in Abu Dhabi and the UAE as a whole.