Targeted at the global fashion market, FLY London footwear is uncompromising in its styling and design. From the very beginning FLY’s design philosophy has been to create original fashion shoes using traditional construction techniques in an unexpected way. Our continuing aim is to create a global fashion brand available in leading fashion outlets worldwide. The sole designs, constructions and uppers, help keep FLY at the forefront of fashion. An aim in FLY lines is to attain modern, eclectic, but timeless style, not strongly linked to a particular season or trend. As “following fashion” takes on a light of superficiality, the influence is more on an individual research of details from different sources creating a stronger identity. Inserted in the market of the young fashion footwear, FLY presents, in every collection, the last trends, offering a great variety of styles, colors and materials. The major characteristic to enhance is originality : from the design of the outsoles to the colour combinations, the development of the new collections has always this concern. These are attributes that reflect the personality of the generations of FLY consumers. FLY is followed by young people with interest, hobbies, work in the fashion, music, internet and sport scene. In the moment, FLY is present in almost every country in Europe, in Asia, United States, Canada, Australia and New Zealand. We count with more than 1500 points of sales around the world. “ Ever changing, ever developing “ it’s our own slogan., that serves of inspiration to everyone that is connected to our project. Our continuing aim is to create a global fashion brand available in leading fashion outlets worldwide.