It began in 1927 when the Afifi family farmed their lands next to the village of Sepphoris, near Nazareth. As agricultural production grew, the family bought a truck to transport their goods more efficiently and quickly to the large port cities of Haifa and Jaffa. Many of the other farmers sent their produce on the truck too. Very soon, the villagers realized it was more comfortable and faster to use the vehicle to travel to neighboring cities and markets, and they were happy to pay for the ride. Responding to the growing demand, the family installed benches in the back of the truck. By 1932, the family had purchased its first bus – a turning point that laid the foundations for the development of their business into the fields of transportation, travel and tourism. Then, as Today, customer service was our guiding principle – one that dictates the Afifi Group's business philosophy. What began as a modest family initiative evolved over the years into the robust and prosperous Afifi Group, which encompasses more than 20 companies engaged in transportation, tourism, hotels, information technology, investments, real estate and international trade. The group owns more than 900 buses, Two hotels and many real estate properties, and has around 2,000 employees who identify with the organization and feel a sense of belonging and pride. The Group's long accumulation of experience in these various fields enables us to offer unique products and a variety of services at the very highest level. But we are not about to rest on our laurels. We challenge ourselves every day, searching for new methods and technologies, to ensure we remain our customers' first choice.