“Shwapno” is the place where tens of millions of people expect their dream come in true- the dream of getting fair price & weight and pleasant shopping experience. Shwapno does not want to get exposure as superstore, rather aspire to serve the community as “neighborhood chain store” across the country primarily from district level bringing all necessities under the same roof. Neighborhood chain store, the concept that Shwapno wants to apply, refers to the chain store that will exist in every locality with close proximity. Accordingly, ACI Logistics establishes “Shawpno” in the somewhat deep locality instead of establishing on the thoroughfares or on main roundabouts. In general, people have to visit in wet markets, which are full of mud, toxic air, and musty ambiance, for their everyday, weekly and even fortnightly shopping for perishable as well as fast moving consumer goods. Interestingly, people of Bangladesh are welcoming the concept of superstore or neighborhood chain store with lots of enthusiasm and excitement as the data shows the number of customers has been growing since the introduction of this concept. Shwapno, having a bit different concept of “neighborhood chain store”, entered in retail and wholesale trade, which account for more than 13 percent of GDP since fiscal 1999-2000, set off on October, 2008 with the aim of ensuring pleasant shopping experience, fair price and weight to both farmers and consumers. Till now, ACI Logistics has established 50 “Shwapno” outlets, which range from 1500 to 6000 square feet having nearly 5000 SKUs, across the country predominantly in metropolitan cities, and expecting to reach 125 by the end of 2009. ACI Logistics aspires to expand its business to district level especially to every corner of Bangladesh so as to enable people to have modern shopping experience.