super{set} is a startup studio where great data+AI ideas become transformational software companies. With our people-first performance culture and company-building playbooks, we found, fund, and scale high-potential businesses. Every company we build solves a market problem through transformational data+AI solutions. We believe in craft, not critique: company-building is a reproducible craft where accumulating knowledge across startups produce stronger outcomes. People, product, customers - in that order: our people-first performance culture motivates talent, drives success, and brings joy.