Founded in 2007 in Amsterdam, the Netherlands, Wakoopa is a leading global supplier of passive, multi-device metering solutions. Wakoopa unlocks high quality behavioral data, empowering the consumer insights industry with the best tracking technology and the most powerful data distribution models. In 2014, the undeniable power of data and the digital age became more present than ever: Wakoopa decided to join forces with Netquest. The aim of this fusion is to combine the satisfaction of the participants with constant technological innovation, the perfect integration of the know-how of online panels with advanced measurement technology. This combination fosters the best in class user-centric behavioral data. Our mission is to create unique behavioral data globally, data that fuels innovative research designs such as consumer journey studies, segmentation, audience profiling and e-commerce insights.