Established back in 2007, Platinum Sands Company is a Luxury Watches & Jewellery organisation offering luxury and superior retail services in the Kingdom of Saudi Arabia through several exclusive boutiques, taking pride in representing some of the world’s leading brands. Our assortment of fine timepieces and exquisite jewellery caters to the taste and needs of watch-making enthusiasts, fine jewellery connoisseurs and those with a passion for a high-end lifestyle.