Established in 2015, Mrsool grew rapidly over the past few years, by the time it closed series A in early 2019, the on-demand delivery platform has processed over 1 billion Riyals, serving over 10 million users across all the cities of the Saudi kingdom. The platform pioneered the on-demand service fulfillment model in the region, by establishing a massive customer-to-customer network through a generic chat-based ordering experience, allowing users to be creative and unconstrained in describing the service needed, and giving the couriers the option to bid with their price they see fit, ensuring a fully scalable and self-regulating model.