engageSPARK enables anyone, anywhere to build and launch SMS and Voice Call messaging, surveying, and decision tree programs to 200+ countries – within minutes. NGOs and Governments use engageSPARK to dramatically extend the reach and impact of their social change programs to all poor people in the world who have mobile phones. Similarly, using engageSPARK, businesses expand their customer base and conduct targeted consumer research. It is a self-service website where any non-technical person can easily, quickly, and cheaply create messaging campaigns, curriculums, surveys, reminders, alerts, decision tree programs, etc. to send key information and collect important data from their participants. Sample programs: • On Demand Information: Client uses SMS or calls hotline to navigate a decision tree and retrieve information. • Medication Adherence Reminders: Daily/weekly messages for TB, Malaria, HIV, etc. • Consumer Research: Ask potential customers about their interests to market products more effectively based on each individual’s preferences. • Emergency Alerts: Send an SMS and we automatically re-transmit the message to a subscriber list. • Automatic Updates: Anytime the weather forecast is for rain, farmers automatically receive a message. As a social business, all profits will be used to subsidize rates to NGOs and governments, to further improve engageSPARK, and to build other tools that will improve the lives of the poor.