For those who are up to the challenge. Commoditization is commonplace. Latest is greatest. Our consumers are becoming our competition. Advertising is just awareness. Celebrities dictate consumer choice. And we’re all one influencer post away from a bad quarter. Spend and segment as we might, our fate lies in the hands of people. But people don’t choose brands that don’t mean anything to them. And so we all face the same, single challenge: making ourselves matter. It means empathy. Bravery. It means breaking the rules, and writing a few new ones. It means constant evolution to keep pace with persistent revolution. It’s not easy. But it’s vital. That's why we built Camp Jefferson. For the Challengers.