BRODO is a story of two engineers in Indonesia who created a business out of their need to solve a personal dilemma about footwear. In 2010 BRODO’s now CEO Yukka was lamenting to his friend Uta that he couldn’t find shoes that fit his size 46 feet. With their engineering mindsets focused on finding a solution to this pressing problem, Yukka and Uta realized that while Indonesia had great raw materials, talented shoemakers, and factories that are utilized by multiple global companies, it lacked a local shoe brand that could make great products for Indonesia and also compete in international markets. And so BRODO was born, with a clear purpose to build a contemporary shoe brand that offers stylish, well-made and affordable footwear to Indonesian men who care about value and also values BRODO has evolved into Indonesia’s first direct to consumer footwear and lifestyle platform that utilizes and supports quality shoemakers and factories of all sizes in Indonesia to create purposeful contemporary products that meet the needs of an increasingly stylish and lifestyle-minded customer. Focusing heavily on customer experience, Brodo optimized all the elements of strong marketing – product, price, communication and channels – work together with technology and manufacturing. The true omnichannel experience As a fashion startup backed by angel investors and Venture Capitals from multi area, our vision is to be the bring a force of good to the world by creating a better local brand We are changing the world, one shoe at a time.