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Aurora Liu
Marketing And Communications Director-Asia at Loewe
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Work Experience
Marketing And Communications Director-Asia
2021 - Present · 3 years and 11 months
2014 - 2021 · 7 years
Greater China Brand Director Women’S By Nike
2020 - 2021 · 1 years
Director Digital Marketing
2014 - 2020 · 6 years
Company Details
1001-5000 Employees
LOEWE is one of the world's major luxury houses. With over 170 years of history, today it is defined by the modernity of its past, an unwavering confidence in the present, and a firm look forward. Craftsmanship, progress and unequalled expertise with leather, LOEWE’s founding pillars, are reconfigured with a timely awareness evident in desirable and functional products across multiple categories, including ready-to-wear, accessories, home and lifestyle. Spain is where LOEWE was born and remains the brand’s home. While its current landscape contains elements from places near and far and the Spanish legacy is expressed in modern ways, the heart of LOEWE still beats in Madrid, where all of its world-renowned leather goods continue to be manufactured. Jonathan Anderson is LOEWE’s creative director. Anderson was born in 1984 in Northern Ireland. After graduating from the London College of Fashion in 2005, he established himself as one of the most acclaimed talents in the industry. Under Anderson, LOEWE started a new chapter, presenting itself to the world more multi-faceted and dynamic than ever. Anderson’s first ready-to-wear collections for LOEWE were presented in 2014. Streamlined, ultrasoft leather accessories are given a playful dynamic in the shapes of animals, and the T Pouch, now a bestseller, is the perfect hand carry accessory. The Puzzle, a completely new bag design by Anderson, his first for the house, adds a novel character to LOEWE´s range of iconic accessories, pairing of-the-moment functionality and aesthetics with ingenious construction and incredible softness.
Year Founded
1846
Social Media
LinkedinFacebookTwitterInstagram
Industry
Retail Luxury Goods and Jewelry, Elektromarkt, Elektrotechnik, Bauen & Renovieren
HQ Location
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Keywords
Leather GoodsMen's ClothingWomen's Clothing33 years in businessWomen-owned & operated
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