Up Romania aims to offer its clients and partners integrated services that will simplify their interactions, processes, decisions, by adopting an attitude of profound human understanding of their needs and supporting the best practices of social responsibility. Our mission is to add value through empathy, through an understanding of the needs and an open attitude towards the clients and partners. Our values guide us throughout all the actions. ■ RESPONSIBILITY In the services field, responsibility is a key value because it is synonymous with…the very action of providing services. Responsibility means taking on courageously some additional tasks in order to provide a simpler life to other people. ■ ADAPTABILITY Understanding what clients wish for is the prerequisite for any solutions to count and to make a difference for them. Adapting to customers’ needs means the ability to become irreplaceable for them. The basis of any good solution is a beautiful attitude. ■ SOLIDARITY We are part of a chain generating long term value and we understand that everything we know and can do must be shared with others: clients, colleagues, partners or suppliers. We belong to a culture of "together". ■ ENTREPRENEURSHIP We encourage the initiative of any employee because we now that his/ her responsibility starts from there. We support his/ her freedom of speech, of making decisions and of taking them onto his-/ herself. We respect the power of each individual to add value, in his/ her own way.