MagoVision Industrial Marketing is a Dutch based company that delivers consultancy services for mostly Dutch based SME industrial and maritime companies up to 250 employees. Focus areas are strategy development, marketing and sales planning, business development, market intelligence, optimisation of sales processes and -organisations, marketing communications and marketing & sales training and coaching. MagoVision believes that in order to achieve success in sales and marketing, you have to understand the company and its processes as a whole, long-term commercial success is not a one-trick-pony. As a Smart Industry Ambassador we are convinced that implementing Industry 4.0 strategies and digitalisation is a must-have to excel and gain competitive advantage. At the core of selling and marketing industrial products and technical complexity, stands our team of employees and its behaviour, our behaviour towards our customers and other stakeholders and our ability to listen and adapt our customers’ needs and wants towards the future.