REV is a place-based revitalization agency and economic development nonprofit working to make the city of Birmingham a more vibrant place. REV stimulates business growth and improves quality of life in Birmingham’s City Center and Neighborhood Commercial Centers. REV fuels commercial vitality through proactive business recruitment and retention activities, and by encouraging private and public investments that support economic growth citywide. REV’s initiatives generate positive results for partners, enhance tax revenue, generate and sustain jobs, increase tourism and positively influence perceptions about the City of Birmingham. REV is a public-private partnership formed in 2012 by the strategic merger of Operation New Birmingham and Main Street Birmingham.