Ideal Standard is one of the world’s leading manufacturers of innovative bathroom solutions, operating across Europe, Middle East and Africa with bathroom solutions as core business for more than 100 years, and with presence in MENA region since the 60’s. Ideal Standard MENA, part of Ideal Standard International Group, was formed to drive focus on the massive business opportunities in Middle East, Egypt and Africa. With Head Quarter in Dubai, UAE and human capital approaching 3,000 employees, Ideal Standard services over 60 countries in Europe, Middle East and Africa, and operates 18 manufacturing sites across Europe and Egypt. We are uniquely positioned with deep-rooted engineering and manufacturing expertise of high quality ceramic sanitary ware, bathroom mixers and showering systems, bathing and wellness solutions, as well as furniture and accessories. Customers are at the heart of everything we do, and wherever Ideal Standard branches are located, we have one aim: enabling people to create beautiful bathrooms in residential, commercial and industrial spaces, by offering them innovative and smart products, which incorporate the latest water and energy saving technologies. Ideal Standard products are offered under strong international brands: The flagship is Ideal Standard, followed by Armitage Shanks (UK), Porcher (France), American Standard (only for Middle East), Jado (Germany) and Vidima (Eastern Europe), brands with leading positions around Europe, Middle East and Africa. In November 2016, Ideal Standard opened its Design Bathroom Centre in Dubai, UAE, the first-of-its-kind in the region, a luxury designed establishment of 1000 sq. meters. It is a one-stop destination for all bathroom solutions, showcasing all design ranges and innovations. Later in November 2017, Ideal Standard followed the same lead in Egypt and opened its second Design Bathroom Centre in Cairo to showcase all the product ranges which vary in design and innovation.