Design is Paradoxical. It can exist only when there are limiting pre-conceived notions and boundaries. For, only when there are rules and established ways, can you break out it and come up with “Path-breaking, Path-Finding” ideas and “Breakthroughs”! Out here, at Idola Fori, we believe that the conception of any new idea is always beyond the realm of current thought and knowledge. Design, by nature replaces what is conventional and current. And in doing so, becomes current and eventually convention. Again, what replaces it is Design. It is an endlessly rising canon. Idola Fori participates in this endless process of creation. A process, where one has to go, out of the mind, constantly. That is the Raison d'etre of Idola Fori. To ideate, innovate and bring to life new ideas, products and newer ways of living, constantly. Idola Fori, with its passion for avant-garde design in the engineering space, attracted people from diverse backgrounds with similar passion; people, who were not afraid to think what no one has thought of before and do what no one has done before.