About Us SSIPL Retail Ltd. was instituted as a humble footwear manufacturing entity in the year 1994 as Moja Shoes Pvt. Ltd. The organization hasn’t looked back since then and has climbed the pedestals of success to become one of the major brand names in the Indian Lifestyle Industry. Today SSIPL stands as one of the major players in the Indian Lifestyle Industry and has literally become "THE BRAND HUB", with a large number of national as well as international brands in its kitty. This mammoth goal was achieved by taking one step at a time, starting in the year 1995 with its very first footwear manufacturing unit, setup in Kundli, Haryana. It was soon followed by starting shoe manufacturing for Nike in India, thus creating a landmark in Indian Footwear Industry by bringing the International brand Nike to India. It was the year 1998 when the SSIPL Group ventured into organized retailing by setting up the first Nike store in South Extension, Delhi. The feat continued thereafter with international brands like Levi's, Puma, Converse, Benetton, Lotto & Clarks joining hands with the SSIPL Group in shoeing the Indian customer. Taking the endeavour further the group came up with a number of in-house brands like Sierra, Cobblerz, Shoe Tree & Mmojah which established the group into a number of verticals like multi brand retail, distribution and manufacturing of footwear and accessories. Shoetree, Shoetree Sports & Value Station are a chain of multi brand concept retail store which are created to deliver finest of products to the modern Indian customer. Today the SSIPL Group stands as a mammoth organization with reach over 92 cities and around 440 stores in operation.