Founded in October 2012, nubia aims to bring high-end innovative smartphones to adventurous users who want to pursue new experiences and an enhanced quality of life. Inspiring the world to “Be Yourself,” nubia continues to elevate lifestyles by encouraging users to chase their dreams and pursue new passions. With headquarters in China, nubia now has operations around the world including North America, South America, Northern Europe, Russia, Southeast Asia and India. The brand is well known for its innovative interaction features and professional photography functions. The name "nubia" derives from an ancient civilizations with profound implications. In Latin and some other languages, the term "nubia" means the clouds, which is a sign of beauty and kindness. Today, Nubia Technology Co Ltd has brought a new meaning to this name which reflects the evolutionary leap from the ancient civilization to the modern technological advancement.