System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.