BetterLife is a different kind of life insurance company. We’re a member-owned company that offers reliable and affordable life insurance protection, friendly service, and knowledgeable guidance, as well as member-exclusive benefits at no extra cost to you. In January 2021, two member-owned life insurance companies with similar histories came together to form BetterLife, a different kind of life insurance company. Both companies were founded over 115 years ago by “average”, hardworking Americans with the goal of providing affordable protection to families in their communities. Members of both societies came together to socialize, have fun, and help others. BetterLife honors our rich, combined history by continuing to focus on what’s best for our members, while also finding new ways to serve you and your community. When you become a part of the BetterLife family, you’re joining a community that will help you live a better life. BetterLife is headquartered in Madison, Wisconsin. BetterLife also has three agency locations throughout Wisconsin and South Dakota: Plymouth, Wisconsin; Wausau, Wisconsin; and Spearfish, South Dakota. BetterLife is authorized to conduct business in 17 states (AZ, CO, IL, IA, KS, LA, MI, MN, NE, ND, OH, OK, SD, TX, WA, WI, and WY) and is currently conducting business as BetterLife Insurance Company in OR.