The Groove Train group is a rapidly growing collective of café/bar/restaurants located in carefully selected, prominent street and shopping centre environments. The Groove Train began with opening the initial store at Bridge Road in Melbourne in 1998 after Rocky Veneziano saw the need for quality food and coffee at reasonable prices in inner city Richmond and was rewarded with immediate success. The success of the Groove Train is such that the company is now being approached by commercial retail outlets to open restaurants to enhance the food and beverage offering at those sites, and the opportunity to franchise the chain is very real. However, in franchising the business great care will be taken to preserve the Groove Train ethos, after all, that’s what has made it a successful operation