AdJug is an online advertising exchange. It connects buyers and sellers of online advertising and provides them with transparency, control and choice. Publishers can take control of their online inventory to increase their earnings and advertisers can run better campaigns because they know where each conversion and traffic is coming from. AdJug was founded in 2007 by Satish Jayakumar and Michael Stephanblome. Their idea was to improve the way advertising gets bought and sold through ad networks by connecting advertisers and publishers directly with each other. AdJug seeks to become Europe's leading online advertising exchange.