The idea of Vistaar dawned on the minds of two first-generation entrepreneurs, who truly believe in supporting and creating new economic opportunities through credit provisioning, to deserving micro-entrepreneurs, to enhance and enrich their lives and the community they live in. The Company targets the missing middle segment, which is not effectively served by the formal financial system. Our objective is to make finance available at a reasonable cost, which is delivered in a transparent manner. In the process, we aim to continuously attract mainstream capital and human resources, to serve the chosen segments effectively. The overall market potential for financing micro-enterprises is largely untapped. The micro-enterprises such as dairy, power loom, handloom, home-based industries, handicrafts, etc continue to be drivers of growth. The microfinance players have focused on the people who are close to the bottom of the pyramid, with smaller ticket sizes. As the requirements of financing for different livelihoods and customer segments vary, there is a need for a more customized approach to product offerings so that customer needs can be better fulfilled with significantly larger loan sizes. Vistaar focuses on this opportunity by providing customized products aligned to the needs of the Micro and Small enterprises and livelihoods on four key dimensions – loan size, repayment frequency, tenor, and security. #businessloans