Rebel Foods, formerly known as Faasos, is the world's largest chain of Online Restaurants. About five years ago, in 2015, we realized that 70% of Faasos customers had never seen our stores, which is when we launched and eventually established a multi brand, cloud kitchen model in India. Today we operate 25+ own brands such as Behrouz Biryani, Ovenstory Pizza, Faasos, Mandarin Oak, Sweet Truth on our proprietary operating system, a mix of culinary craft and technology infrastructure. We are now a network of 4000+ Restaurants across 450+ Kitchens spread through 60+ cities across 10 countries and serving 2M+ customers.
Furthermore, this platform now powers the scaling of brands not owned but partners. We have more than 20 brands ranging from delightful food start-ups to global majors - such as Wendy’s or Mad Over Donuts, Slay Coffee in India or Holy Cow Curry Sauces in the UK - growing on the network. This gives us ability to play across all customer food missions / occasions through same infrastructure base.
This way, we have completely changed the way restaurant businesses are built and are channeling our efforts globally for building restaurants on the internet.