We employ the latest developments in eye tracking research to help you understand exactly how your customers consume your communications. Instead of opinion and inference, we provide hard facts about what actually captures people’s attention, and can make solid, actionable recommendations on how you can optimise your communications. We design innovative eye tracking techniques to understand what really captures peoples attention - and what really drives their behaviour. We link this to sales data to improve ROI on ad spend. Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? We do an eye tracking research each week to find out which of the ads were most successful in getting attention. Lumen Research was founded by eye-tracking expert Rob Stevens and advertising strategist Mike Follett.