Connecting Marketing to Revenue™ The Pedowitz Group wrote the book and is the undisputed thought leader in Revenue Marketing™. We believe marketing is the customer engagement driver that fuels the revenue engine. As your partner, TPG helps you plan, build, and optimize your revenue engine by delivering services in MarTech, demand generation, and marketing operations. The Pedowitz Group clients have won more than 50 national awards for their Revenue Marketing excellence and have achieved more than $25B in marketing-sourced revenue. To discover how we can help turn your marketing organization from a cost center to a revenue center, visit http://www.pedowitzgroup.com, call us at 855-REV-MKTG, or visit the Revenue Marketer blog. Why Marketing is the driver of customer engagement that fuels the revenue engine. Today successful CMOs are change agents who embrace data-driven decision-making to power the revenue engine. How As your ally and partner, TPG helps you plan, build, and optimize your revenue engine by delivering services in MarTech, demand generation, and marketing operations. What We are THE Revenue Marketing consulting firm.