Jasmi’s is recognized as a quick-service restaurant with significant market share in the food service industry that has been dominating the Kingdom of Bahrain since 1986. With 29 stores strategically located around Bahrain, Jasmi’s consistent efforts in providing the best quality ingredients and customer service in order to satisfy consumers’ needs has gained them tremendous loyalty over the years. Originating as a family business, the company is continuously developing new ways to sustain their business in hopes of meeting with the economy’s growing demands. Jasmi's vision is to be the best healthier alternative in quick service restaurants while its mission is to be customers’ favorite and top choice in the quick service restaurant industry. It does this by focusing on every aspect of food selection and ensuring its preparation and presentation while aiming at efficient customer service and placing a special emphasis on quality. This process involves careful observation and scrutinization and is benchmarked with the highest international standards in order to yield effective results. Jasmi’s values its employees just as much as it does its customers, as employee engagement leads to increased job satisfaction which consequently leads to greater output for the company and overall better service for customers. The operations at Jasmi’s revolve around a strategy that captures customer loyalty and delivers exceptional customer service. Jasmi’s continuously looks to their customers for feedback on their performance. By aligning their vision, mission, and business strategy, Jasmi’s is able to create a culture of engagement that encourages feedback from all parties. Furthermore, by exceeding their high standards on a daily basis, staff and customers remain loyal which enables a continued growth of the business.