The purpose of the Grand Traverse Area Hospitality Association: •To develop among all members of the Association and all citizens of the area a full appreciation of the tourist and convention business as a significant and vital factor in our economic and social development. •To promote the recreational, vacation, and convention attractions of the Grand Traverse region. •To promote increased travel to the Grand Traverse area. •To work for the improvement of accommodations and services rendered to guests. •Provide scholarship(s) to local student(s) majoring in the Hospitality Field. •To encourage the highest professional standards among association members. •To work toward the solution of mutual problems and to encourage discussion of ideas and subjects of mutual interest.