Full-service market research firm with the highest standards of study execution and a strong orientation toward making actionable marketing recommendations. All projects closely overseen by senior management, from initial problem definition through analysis and on-going counsel. Specialties include Line Optimization, A&U Studies, Brand Extension Research, Concept and Product Testing, Brand Health Tracking, Trade-off Analysis (DCM, Conjoint). Clients include a mix of Fortune 500 corporations and mid-size companies, working with both research professionals and marketing management.