De Kweker is a whole-sale company based on the Cash & Carry concept and part of the Vroegop Ruhe & Co b.v. Group. The company is 100 percent family-owned. De Kweker was established in 1968 and since then has been located at the Food Center Amsterdam, close to the city centre of Amsterdam. De Kweker offers professional customers a wide choice of both high quality food and non-food products or product-concepts. The Cash & Carry format delivers a convenient and professional solution through its team of in-house food specialists. De Kweker aims to reach a level of partnership with its customers beyond being only a supplier of food products. Therefore De Kweker works with a selection of its customer representatives across almost every target group. The main objective of this association is to advise and to give feedback on matters of interest including the development and sourcing of new products, service, food-experience and other customer-related matters. De Kweker has a no-nonsense philosophy with a wide, deep and very specialised product-range which is unique for the Netherlands. These qualities are shaped by the fact that De Kweker is only accessible for professional food entrepreneurs. In short, De Kweker stands for Quality, Knowledge of food, Customer service, Choice of product and Competitive value for money.