Founded in 1996, Tourism Sun Peaks is a not-for-profit member-based destination marketing and management organization, with 1,500 members representing accommodations, activities/attractions, restaurants, retail and homeowners. Our Purpose: To increase visitation and resort business to benefit stakeholders and members Our Mission: To raise awareness of Sun Peaks and increase visitation from our target markets Our Vision: To grow Sun Peaks’ reputation as one of the leading year-round mountain resort destinations in Canada