NewAppetite.com is a way to buck mainstream music trends. Our service is a points-based music promotion and discovery collective where users get a chance to promote unheard music they think deserves attention. New Appetite will provide a consolidated interface from which users can promote, discuss, and socially support their favorite unknown music artists across all of the best-established new media platforms. We are creating a streamlined method for fans to interact with and engage in the underground music scene's broadly scattered social media presence. This process effectuates a crowd sourcing of promotional activities for unknown and upcoming artists who otherwise lack the financial backing necessary to promote themselves. The popularization of social media has greatly corresponded with a burgeoning of low-budget, self-released music artists. We believe that the New Appetite concept impresses upon a trending confluence of both phenomena that is as yet an underdeveloped market niche.