Pendulum Advisors provides detailed investment analysis and due diligence for individual client's needs, both on publicly owned as well as privately owned companies. Our research is tailored to investors' individual needs, with a focus on consumer-related industries. We prefer to shy away from Commodities and related, including the Oil and Energy sectors. Our due diligence is focused on understanding businesses' economic competitive advantages, the industry cycle in which the company is operating and the capital cycle of the industry. We then focus on the earning power value and the replacement value of the asset base. From there on, we try and establish if, in the case of public equity, there is a margin of safety and if clients should consider these companies for their portfolios.