Many providers still belief it is ok to charge their loyal customers more than new customers. We feel that isn't fair and therefore protect people from being overcharged. We do so by keeping an eye on all the tariffs a person has and automatically check all available offers each year before the cancel deadline expires. If a better offer becomes available, we optimise the tariff automatically. We currently do so for electricity & gas tariffs, further expanding to internet broadband & mobile phone tariffs in the future. We are building SwitchUp based on a conscious philosophy and challenge many traditional ways of how organisations operate. We work in a self-organised manner without many of the typical hierarchical layers. And we are guided by our friendship principle, constantly asking ourselves a simple question: What would a good friend do?