At GO DESi, our purpose is to make DESi 'POP’ular. We want to make regional DESi products relevant and accessible to customers, while ensuring quality & authenticity. We want to reinvigorate the ‘desi foods’ category by overcoming the barriers faced by it, and widening its appeal and reach. In the process, we are also building a sustainable brand that becomes a beacon for non-zero-sum capitalism, where all stakeholders win. We work directly with farmers, SHGs and other rural businesses enabling them to scale and capture a large proportion of consumer value in rural India. GO DESi is backed by Rukam Capital, Roots Ventures and DSG consumer partners. It was also a part of the Upaya Agri cohort, Wadhwani Foundation's FMCG scale-up programme, and incubated at IIM Bangalore.