For over 135 years, Bulova has stood proudly in the vanguard of American innovation. A pioneering force in the industry since opening a small store in Lower Manhattan in 1875, Joseph Bulova transformed how watches were worn and how time was perceived. An independent thinker alert to the era’s risk-taking ethos, Bulova presented one innovation after another, establishing a dedication to creativity and change that endures to the present day. Paced by its exquisitely crafted diamond watches, meticulously engineered self-winding mechanicals, Bulova Precisionist with a continuously sweeping second hand and the innovative architectural lines within the high-performance Marine Star collection, Bulova’s diverse selection encompasses classic and contemporary styling and technology, priced at moderate levels to reach a broad range of consumers.