With 30 years experience in software and digital transformation I have worked for global stock exchange listed, VC backed startup, established SME's and FinTech companies for UK, US, Dutch, Indian, German, Spanish and Swiss based software and cloud companies. I have been instrumental in helping them successfully deliver strategies to solve the complexities of selling their products and services to different market segments and buying cultures leading to their growth for merger and acquisition. People, Positioning, Process and Propositions are the key ingredients to any successful sales execution model and I bring experience and best practice approaches centred around targeted value based messaging and challenging the norm to expose new business outcomes. Effective use of social media and measurement of digital channels provides effective targeted communication initiatives for qualified lead generation. This involves aligning a repeatable sales cycle with a customer's buying journey and executing sales processes to maximise revenue and operational efficiencies based on proven approaches. I am able to help companies establish themselves in the UK market and accelerate their return on the investment from my knowledge, extensive network of professional connections and unique approach of market segmentation. I am also able to help UK companies grow into new markets and territories very quickly with experience of building pipeline and new customer revenue particularly across Asia and the UAE. My established network of professional connections provide the necessary access to services and people ranging from specialist social media, recruitment, legal, advisory, management consultant and Inside Sales to rapidly build presence, brand awareness, pipeline and sales.