BIP successfully combines innovative healthy snacking, candy novelty and chocolate products with the most popular licenses. Everything comes together in a professionalbut playful manner. BIP is inventor, manufacturer as well as distributor of these novelty products. BIP’s main office is located in the Netherlands. BIP also established successful sales offices in France, Spain, the Czech Republic, Poland, the United Kingdom and Hong Kong. BIP’s goal is passionately supplying the world with innovative and creative novelty products using leading licenses. BIP has become a worldwide market leader in its category by preserving a high standard in licensing branding, innovation, creativity and an extensive knowledge of the market. Since 1987 BIP has been active in supplying a wide range of confectionary and toy products for target groups all over the world. Ever since the start of the company, the success of BIP has been determined by a combination of Marketing and communications activities, packaging, premiums and our product. BIP proudly sells its products in over 70 countries. Using committed category management, sales data tracking and marketing research BIP supports every distributor and retailer on license, product and shelf level. Next to that, we are able to create both above and below the line marketing activities to boost the sales of our comprehensive products ranges. BIP serves a wide variety of distribution channels, such as: • Food & Non-Food Retail • Wholesale & Cash and Carry • Out-of-home • Duty free zones • Specialty stores