PIËCH Automotive is a Swiss company that is developing high performance luxury EVs. The company was founded by Toni Piëch, the great grandson of Ferdinand Porsche and is currently led by Chairman and Co-CEO Manfred Fitzgerald (former Head of Brand & Design at Lamborghini and Global Head of Hyundai Genesis brand) and Co-CEO and CTO Tobias Moers (former CEO of Mercedes AMG and CEO of Aston Martin). As a consumer luxury company, PIËCH is building the next generation luxury sports car brand for sustainable performance. PIËCH most certainly has the potential to become the only brand which combines the emotions and driving experience of a traditional sports car brand with innovation and sustainability of a next generation luxury EV OEM in a fast growing, highly attractive market segment.