Inspired by the Ancient Greek wisdom of herbal therapy and following traditional family recipes, Fresh Line was established in 1992 as a small family company, starting with a shop in Athens. It was the long history of Ancient Greek aromatherapy and its famous practitioners, philosophers and physicians, combined with the passion of creating beauty recipes at home, that encouraged the founder, Mayra Vagioni Stasinopoulou and her family, to utilize fine herbs and rare plants from Greek nature. Those recipes offered aromatic and therapeutic properties, a cherished tradition that was passed along from one generation to the other. Throughout the years, driven by the need to promote self-care, Fresh Line developed exclusively in-house a wide portfolio of products for face, body & hair based on a variety of herbal extracts, essential oils, organic plant oils & natural butters. Specialized formulas are optimized and updated with clinically-proven, active ingredients that offer targeted results. Aside from standard product formats, it still preserves authentic homemade products like handcrafted solid shampoos, infused oil blends, vinegar hair sprays & soaps that are produced with traditional handmade techniques, without the use of machinery. The Fresh Bar In all Fresh Line points of sale, one can also find the Fresh Bar, a pioneer concept of products sold by weight at any desired quantity, including certified face masks that are preserved in coolers, shower gels, body milks, body butters & imaginative soaps that are served fresh in-store. Today, the Fresh Line team counts more than 100 people. It operates its own 6,000m2 production unit in Athens and an extensive network of 250 points of sales in 12 countries.