Lifetime Analytics is an application addressing churn, upselling and cross-selling improvement opportunities for telecom operators. Lifetime Analytics provides a productized, end-to-end solution for marketing, product, sales and customer experience teams. The lifetime Analytics application supports the design of targeted marketing, commercial and care action plans for selected customer groups that are at risk for churn or that present an up/cross-selling potential. Lifetime analytics SAS was created by senior executives combining marketing and business experience in the telecom industry with advanced data analytics product expertise. We believe that developing more efficient customer lifetime management tools can enable telecom operators in facing the fundamental industry challenge of retaining customers and maximizing customer revenue. Our goal is to provide a simple and innovative solution to improve the day to day work and performance of marketing, product, sales and customer experience teams and maximize customer lifetime value.