After leaving Japan in 1964, the young designer Kenzo Takada sailed for France and settled in Paris. By 1970 he had opened his first store and followed many years during which his Japanese and colorful style defied the fashion rules of his time. In 1988, he continued to express his creativity in a new realm: fragrances. KENZO Parfums and its first feminine fragrance “Ça sent beau” were born, followed by a series of unique creations: KENZO JUNGLE, KENZO AMOUR, FLOWER BY KENZO, L’EAU KENZO and KENZO HOMME. Whether it is the bottles or the scents, the all told their own original stories made of optimism, poetry, freedom, happiness and a blend of multicultural savors, always pursuing his ideal: making the world a beautiful place. KENZO overturns the classic codes of traditional perfumery and celebrates freedom of expression, diversity and creativity. Since 2011, KENZO Parfums is part of LVMH Fragrance Brands, a house of the LVMH Group.