From now on Wanyoo UK will be known as SideQuest. The overall rebranding looks to establish Sidequest as a universal brand. With Wanyoo being founded in 1998 and originating in China, the brand is only recognised in certain regions of the world. However, with SideQuest’s mission to become a more internationally recognised organisation the company has unveiled a new logo, slogan, website and app. Utilising the phrase “Play your way”, SideQuest will still retain what made Wanyoo unique, which was by providing a source of healthy and joyful entertainment.