SEMSEYE provides in-store footfall analytics to Bricks and Mortar Retailers as well Shopping Malls, Casinos, Museums, Libraries and Smart buildings. It provides in-store, plug-n-play, smart SEMSEYE sensors and displays with a complete open IoT Cloud based SEMSEYE platform, to bring sophisticated in-store performance capabilities. In doing so, SEMSEYE helps to measure and improve their performance with real-time footfall information mashed with relevant contextual data such as weather, loyalty programs, POS, Omni channel and even Media content.