Supermeal is a global food deals and discovery platform, having launched in 2014 in South Asia. It has since developed a fast platform and unique business model, aiming to provide an exceptional customer experience. With its success on the subcontinent, Supermeal branched out to the UK in 2015 with its launch in Birmingham. Coming past the primary deals platform, Supermeal also offers a personalised mobile app to those running their restaurant businesses. Realizing the market need in an era where people are constantly on their phones, Supermeal decided to help restaurants out by giving back some brand recognition.