Populus Business Development brings innovative software solutions to the market, aiming to contribute to solving challenges found in Last Mile Logistics. These challenges include the increasing traffic in residential areas and congestion in city centers, which negatively impacts emissions, safety and well being. Changing these processes, surprisingly, goes hand in hand with achieving business goals of the companies driving them, such as improved customer service by better predictability and better delivery hit rates. Populus Business Development focusses on the eCommerce market, that drives a lot of last mile volumes these days, and on the market of City Logistics Service Providers, that tries to streamline those by implementing innovative delivery services. Populus Business Development endeavors to introduce innovative solutions in these markets, on behalf of software manufacturers. Anouk Zwiep has been with logistics software companies for 15 years. He has has succesfully launched a number of products in new markets over the years including a new Routing & Scheduling system in The Netherlands and the re-positioning of a Transportation Management System in the new market segment of eCommerce logistics.