Our product management approach is anchored in a set of core principles that guides everything we do. We believe that creating great technology products requires cross-functional collaboration. Teams should be empowered to solve hard problems, and not assigned features to build. We measure success in terms of how products positively impact customers and also create value for organisations. Our Approach to Product Management Our product thinking and approach is largely influenced by Marty Cagan from the Silicon Valley Product Group (SVPG). The practices and principles that we recommend are based on how successful product companies work. Outcome over output Measure success in terms of how products positively impact customers and create value for organisations. Empowered teams Assign teams with problems to solve rather than features to build. Experimental mindset Encourage a culture of experimentation and focus on product discovery activities before jumping into solutions. Collaboration Delivering great customer experiences requires cross-functional collaboration.