Easy Jose is a specialty coffee roaster that is leading the industry through its ethical and sustainable sourcing model; working faithfully, year on year with the same communities so that we, and they, can benefit from a long term and loyal partnership. First and foremost, we’re all about coffee: great coffee. Coffee that stands out and that has a true and authentic story behind it. We are traceable, transparent and ethical; we know who we work with and we deeply respect them. We aim to source only the highest quality products honestly and fairly, and to continually take steps that have a positive impact on every community we work with. We believe that phrases like ‘Direct Trade’ and ‘Specialty Coffee’ have meaning beyond marketing and are at the core of the company’s mission. Our mission is clear: create a sustainable future for indigenous communities, our rainforest and our industry. Create long lasting, sustainable, personal relationships with indigenous producers. Each producer must show tangible results of forestry protection whilst upholding organic growing principles. Heavily investing into communities, providing the necessary funds to wholly benefit the village infrastructure and protecting their way of life. Detailing a fully transparent sourcing strategy, showing full knowledge of sourcing, processing and production. Connecting the consumer to the producer. Show tangible results of our project led work. Many logos, buzzwords and clever marketing has made the average consumer believe they are supporting good projects - yet with no visible results. The Amazon is deteriorating, the coffee industry is contributing to this destruction. Growing levels of demand coupled with the ever increasing need for profitability has led to mass deforestation. This demolition is impacting our world. It’s time to change.